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The pitch deck is a presentation of a business project with slides that helps investors learn more about your business. Building a great pitch deck that can persuade investors to invest money in your startup is one the most challenging parts of being a founder. It may sound counterintuitive, but the main goal of a pitch deck is not to raise money, but to get to the next meeting with investors.
Normally, your deck should have 10 major elements in it:
Note: pitch deck is not only used for fundraising, but also it's often used to tell a story of your company to whoever is interested in learning about it.
Your pitch deck needs to be well-designed and structured so that a potential investor can easily understand what your project is about by looking at it. If your deck creates confusion for the investor, you will lose the opportunity of getting funded.
Investors receive hundreds of pitch decks every day. Grabbing their attention is hard, and that's why you need to make sure that the content of your deck is clearly written, logical and to the point. Investors should have no issues understanding the information on it.
Being transparent with your investors will earn you credibility and trust. Investors invest in people they trust, but not ideas or products. Information and data on your deck should give a sense of transparency to investors.
Angel investors and venture capitalists know that they do a risky business. They invest their money in startups to target better returns than those typically available from traditional mainstream investments. Your pitch deck should provide information on how your company is planning on giving them a good return.
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