Frequently asked questions
What is a guerrilla marketing tactic?
A guerrilla marketing tactic is a creative and unconventional way of promoting a business. It focuses on low-cost strategies to get big exposure.
What is an example of Guerilla marketing?
A real example is when the TV show "The Simpsons" painted a number of large donuts around city potholes. It caught people`s eyes and linked back to the show creatively.
Why is it called guerrilla?
It`s called guerrilla because, like guerrilla warfare, it uses surprise and unconventional interactions. It aims to create a big impact with limited resources.