Definition
Journey Mapping is the process of creating a visual representation of a customer`s experience with a product or service from initial contact through engagement and long-term relationship, helping startups identify improvement areas.
Frequently asked questions
What is customer journey mapping process?
Customer journey mapping is drawing out each step a customer takes with a product or service. It shows the startup how people feel and what they think at each point.
Why is collecting feedback throughout the journey important?
It helps understand customer needs and problems at each stage. This way, you can improve your product or service.
What is product journey mapping?
Product journey mapping is sketching out the path a customer follows with a specific product. It helps businesses understand the user`s experience and make improvements.