Definition
The Lifetime Value (LTV) is the projected revenue that a customer will generate during their lifetime.
Usage and Context
LTV helps businesses understand how much they can expect to earn from a customer over time. This is key in planning long-term strategies.
Frequently asked questions
What does Lifetime Value mean? Lifetime Value (LTV) is the total amount of money a business expects to make from a customer over their entire relationship.

What does iterative product release mean? It means launching products in steps, not all at once. After each step, the startup improves the product based on user feedback.

How do you use LTV in business? Businesses use LTV to decide how much money to spend on getting new customers and keeping current ones happy.
Related Software
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Benefits
Knowing a customer`s LTV can help a business focus on its most profitable customers. It also helps in budgeting for marketing and sales efforts more effectively.
Conclusion
LTV is an important metric for any business. It shows how much a customer is worth over time. Understanding LTV can lead to smarter business decisions and higher profits.
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