Frequently asked questions
What is the meaning of underserved market?
An underserved market is a segment with unmet needs or not enough access to products or services, showing growth potential.
What is an underserved segment?
An underserved segment is a group of potential customers not adequately served by existing products or services, representing an opportunity for growth.
What is an unserved market segment?
An unserved market segment is a group of potential customers whose needs aren’t currently met by available products or services.