Usage and Context
Cross-promotion is common in businesses that share a similar audience but don`t compete directly. For example, a gym and a health food store might partner. They share the same goal of promoting a healthy lifestyle.
Frequently asked questions
What is cross-promotion in marketing?
Cross-promotion in marketing happens when companies work together to promote each other`s products. They use their own channels to reach more customers.
What is it called when two companies promote each other?
When two companies promote each other, it`s called cross-promotion. They help spread the word about each other`s products or services.
What are examples of cross-media products?
An example of cross-media products is when a movie and a fast-food chain team up. The fast-food chain might offer toys from the movie in their kids` meals.