Definition
Drip Campaign is a method of sending marketing information to prospects continuously over longer periods of time, typically via email, to build relationships and awareness.
Frequently asked questions
What does drip stand for in marketing?
In marketing, "drip" means sending emails in a series over time. It helps keep customers engaged without overwhelming them.
What is drip campaign vs email sequence?
Drip campaigns and email sequences both send emails over time. The difference is drip campaigns react to user actions, while email sequences don`t.
What is a Linkedin drip campaign?
A LinkedIn drip campaign sends messages to contacts over time on LinkedIn. It builds connections and shares information gradually.