Usage and Context
Earned media happens when your business gets noticed without paying for ads. It can come from customer reviews, news articles, or people talking about you online and offline.
Frequently asked questions
What is earned media vs. paid media?
Earned media is free publicity you get through efforts like word-of-mouth. Paid media is when you pay for ads to promote your business.
What is earned media best described as?
Earned media is best described as free exposure or publicity. It`s gained through efforts like customer reviews or social media mentions, not through paid advertising.
Is earned media another name for publicity?
Yes, earned media is another term for publicity that you don`t pay for. It includes all the mentions and exposure your business gets for free.