Definition
Email Marketing is the act of sending a commercial message, typically to a group of people, using email, as a direct marketing tactic.
Usage and Context
Email marketing lets businesses send ads, request business, or ask for sales or donations through email. It`s a fast way to reach lots of customers directly.
Frequently asked questions
What is email marketing in direct marketing?
Email marketing is a direct marketing strategy. It uses emails to send ads or business requests to a list of people.
Is email marketing a B2C?
Yes, email marketing can be B2C (business-to-consumer). It lets businesses communicate directly with individual customers.
Is email marketing direct or indirect?
Email marketing is a direct marketing tactic. It sends messages straight to users` email inboxes.
Related Software
Mailchimp, Constant Contact etc.
Benefits
Email marketing is cost-effective and fast. It helps businesses reach a large audience directly. It also allows for personalized messaging, which can boost customer engagement.
Conclusion
Email marketing is a powerful tool for businesses. It allows for direct communication with customers, helping to promote products, services, or events efficiently.