CAC Calculator
Calculate your Customer Acquisition Cost and compare it with industry benchmarks
What is Customer Acquisition Cost (CAC)?
Customer Acquisition Cost (CAC) is the total cost of acquiring a new customer, including marketing and sales expenses. It's a crucial metric for businesses to measure the efficiency of their customer acquisition strategy.
Why CAC Matters for Startups
For startups, understanding and optimizing CAC is essential for sustainable growth. Investors often look at a company's CAC in relation to Customer Lifetime Value (CLV) to assess business viability and potential for scaling.
How to Reduce Your CAC
- Optimize your marketing channels and focus on those with higher ROI
- Improve your conversion rates through testing and optimization
- Implement customer referral programs to lower acquisition costs
- Focus on retaining existing customers to reduce the need for new acquisitions
- Use targeted marketing to reach prospects more likely to convert
About Angel Match
Angel Match helps startups connect with the right investors. Our platform uses intelligent matching algorithms to pair promising startups with investors who have relevant expertise and investment interests.
