Definition
Annual Recurring Revenue (ARR) is the amount of money that a company expects to receive from its customers annually for providing them with products or services, assuming all subscriptions continue over a full year.
Frequently asked questions
What does ARR mean for revenue?
ARR for revenue means the yearly amount a company anticipates earning from its customers through ongoing subscriptions or services.
What is the formula for annual revenue run rate?
The formula for annual revenue run rate is:
Annual Revenue Run Rate = Revenue in a Shorter Period × (12 / Number of Periods)
What is the difference between annual revenue and annual run rate?
Annual revenue refers to the actual total income earned by a business in a year, while annual run rate estimates future yearly earnings based on shorter-term data, like quarterly results.
Related Software
Salesforce, HubSpot, Zuora, Chargebee etc. softwares are used to track and manage Annual Recurring Revenue (ARR).
Conclusion
In conclusion, Annual Recurring Revenue (ARR) provides businesses with a clear view of their expected yearly income from ongoing subscriptions, helping in financial planning and growth strategies.