Definition
Hockey Stick Growth is a pattern of growth where a startup experiences a period of stagnation followed by a sudden and extremely rapid growth, depicted graphically as a line that suddenly turns upwards like a hockey stick
Usage and Context
Startups often see this growth after finding what works best for them. At first, they might not grow much. But then, they figure things out and grow really fast.
Frequently asked questions
What is the hockey stick growth strategy?
A hockey stick growth strategy is when a company plans to grow very fast after a slow start. They work hard on a plan that makes them grow quickly later on.
What causes hockey stick growth?
Hockey stick growth happens when a startup finds a winning strategy. It could be a new product or a smart way to market. This makes the company grow really fast.
Is hockey stick growth good?
Yes, hockey stick growth is good. It means the company is doing really well. But it can also be challenging to manage because things change so fast.