Definition
Inbound Marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them, drawing potential customers to your products and services via content marketing, social media, etc.
Frequently asked questions
What type of marketing is inbound?
Inbound marketing is a way to draw customers in by sharing helpful content. It`s about attracting people who are already interested in what you offer.
What is the meaning of lead generation strategy?
A lead generation strategy is a plan to attract people to your business. Its goal is to turn them into customers who want to buy your product or service.
Is inbound marketing a channel?
No, inbound marketing isn`t just one channel. It uses many different ways to reach people, like blogs, social media, and emails.