Definition
Reputation Capital is the value of a company`s brand name and the trust it has built with its customers, investors, and the public, which can influence its success.
Frequently asked questions
What is the reputational capital?
Reputational capital is the value derived from a company`s good reputation, helping to attract loyal customers, secure better deals, and reduce potential risks.
What is the impact of company reputation?
A company`s reputation influences customer trust, brand loyalty, and market value, which are critical for long-term success.
Why is reputation key to business success?
Reputation fosters trust, crucial for attracting and retaining customers, partners, and investors, which is essential for long-term success.