Definition
A Rollout Strategy is the plan for gradually launching a new product or service to the market, detailing the phases, timelines, and marketing efforts to maximize impact and adoption.
Frequently asked questions
What is a rollout strategy?
A rollout strategy introduces a new product or service to the market step-by-step, starting with a test phase.
What are the objectives of a rollout plan?
The objectives of a rollout plan are to successfully launch and implement a new product, service, or process.
What should be in a roll-out plan?
A roll-out plan should detail timelines, key milestones, and how communication will be handled.