Definition
Top-down Forecasting starts with broad market analysis and narrows down to specific industry and company insights, helping startups assess potential market size and set realistic sales targets.
Usage and Context
Top-down forecasting starts with market analysis and narrows to company sales goals.
Frequently asked questions
What is top-down forecasting?
Top-down forecasting starts with market analysis and focuses on specific company goals.
What is a top-down approach in market analysis?
A top-down approach in market analysis starts with broad market trends and narrows down to specific industries, sectors, or companies.
What will most likely begin a top-down approach to forecasting a company`s sales by projecting?
A top-down approach to forecasting usually starts by estimating the total market size or industry growth and then predicting the company`s potential market share.
Related Software
SAP Analytics Cloud, Oracle Planning and Budgeting Cloud
Benefits
Top-down forecasting gives a strategic view, enhancing decision-making processes.
Conclusion
Top-down forecasting provides a strategic view, improving decision-making.
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