Frequently asked questions
What is user cohort analysis?
User cohort analysis looks at groups of users with shared traits over time to understand behavior and improve retention.
How to do cohort analysis for retention?
To do cohort analysis for retention, group users by a shared characteristic, track their behavior over time, and compare how different cohorts retain over the same periods.
What is user retention by cohort?
User retention by cohort tracks how well specific groups of users, who signed up around the same time, continue to use a product or service over time.