Definition
User Lifetime Value Optimization is the process of increasing the total revenue a company can expect from a single customer throughout their relationship with the company.
Usage and Context
User lifetime value optimization aims to increase the revenue a company expects from a single customer over time.
Frequently asked questions
Is customer lifetime value the total revenue a company can expect from a single customer over time? Yes, customer lifetime value (LTV) is the total revenue a company can expect from a customer over time.

What is the user lifetime value? The user lifetime value (LTV) estimates the total revenue a company can expect from a single customer over the entire duration of their relationship.

What is the customer lifetime value in customer relationship management? Customer lifetime value in CRM measures the total worth of a customer to a business over the duration of their relationship.
Related Software
Google Analytics, Mixpanel
Benefits
User lifetime value optimization increases expected revenue from each customer over time.
Conclusion
Optimizing user lifetime value increases expected revenue from each customer over time.
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