Frequently asked questions
Is customer lifetime value the total revenue a company can expect from a single customer over time?
Yes, customer lifetime value (LTV) is the total revenue a company can expect from a customer over time.
What is the user lifetime value?
The user lifetime value (LTV) estimates the total revenue a company can expect from a single customer over the entire duration of their relationship.
What is the customer lifetime value in customer relationship management?
Customer lifetime value in CRM measures the total worth of a customer to a business over the duration of their relationship.