A User Persona is a semi-fictional character based on your current (or ideal) customer that guides the development of products and marketing strategies.

A user persona is a semi-fictional character representing a target customer, guiding product and marketing efforts.

What is a user persona in marketing? A user persona in marketing is a semi-fictional representation of an ideal customer, used to guide product development and marketing.

What are user personas based on? User personas are based on research and data about real users, including demographics, behaviors, goals, motivations, and pain points, creating representative profiles of target audience segments.

What describes a user persona? A user persona describes a fictional character that represents a key part of a product`s target audience, based on research and data.

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A user persona represents target customers, guiding product development and marketing plans.

A user persona defines target customers, informing product and marketing strategies.