Frequently asked questions
What is a customer retention analysis?
Customer retention analysis looks at how well a company keeps its customers and finds areas for improvement.
How is user retention defined?
User retention is defined as the ability of a product or service to keep users engaged and active over time, preventing churn and maintaining a stable user base.
What metrics are used to measure customer retention?
Metrics used to measure customer retention include customer retention rate, churn rate, repeat purchase rate, and customer lifetime value.