Frequently asked questions
What does a viral coefficient measure?
The viral coefficient measures how many new users an existing user generates through referrals, indicating potential for rapid growth.
What is the viral coefficient of growth?
The viral coefficient of growth measures how many new users are generated by each existing user, indicating the potential for exponential growth.
What is the viral coefficient of a referral program?
The viral coefficient of a referral program shows how many new users each current user brings in, indicating the program`s growth potential.