Frequently asked questions
What is a white space analysis of the market?
White space analysis identifies unexploited areas in the market where a company can grow or innovate.
What is a white spot analysis in business?
A white spot analysis identifies untapped or underserved market areas where a company can expand its operations.
What does whitespace mean?
Whitespace means unoccupied areas or untapped opportunities in a market or business strategy that can be used for growth.