The process startups use to identify their unique selling proposition or competitive edge that sets them apart in the marketplace, focusing on distinctive strengths or attributes that drive success.

X-factor identification involves finding a startup’s unique strengths that distinguish it in the market.

How to identify a unique selling proposition? To identify a unique selling proposition, analyze what makes your product different from competitors, focus on specific benefits, and understand what appeals to your target audience.

What is a unique selling proposition for a startup? A unique selling proposition (USP) for a startup is a distinctive benefit or feature that sets the product or service apart from competitors and attracts customers.

What are the 6 steps in the process of creating a USP? The 6 steps in creating a USP (Unique Selling Proposition) are identifying the target audience, analyzing competitors, defining key benefits, highlighting uniqueness, testing the USP, and refining it based on feedback.

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X-factor identification involves pinpointing a startup’s strengths that set it apart in the market.

X-factor identification involves pinpointing a startup’s distinctive strengths that set it apart in the market.