Brand Capital International (BCI), headquartered in the US, is the strategic investment arm of the Times Group. BCI works with the global entrepreneur eco-system and provides branding expertise and intellectual capital to help entrepreneurs: understand the intricacies of the Indian business landscape; by helping plan and build effective corporate
branding strategies to generate growth; and provide enterprise value creation. The innovative idea of BCI is to leverage the brand-building power of the Times Group’s media properties in order to create value for emerging start-ups & high growth companies. While companies can acquire funding for growth and working capital, brand-building investments rarely attract interest from the funding community. This is especially true for brands which are new category creators – because brand investments need to be large and sustainable, compared to the hard asset investments. The Times Group`s investment arm Brand Capital, now partners with more than 900 investee companies across sectors as wide as Education Technology, Healthcare, Consumer Products, Gaming & Entertainment, Digital and Mobile, Financial Technology, and several more. Since the inception of this business over a decade ago, Brand Capital has helped build several iconic global brands, and its invested value today is over $4.0 billion.
Industries: Blockchain
Consumer Applications
Cryptocurrency
Fantasy Sports
Gaming
Mobile Apps
Online Games
Sports
Artificial Intelligence
Communities
E-Commerce
Fashion
Lifestyle
Machine Learning
Professional Networking
Professional Services
GPS
Location Based Services
Logistics
Mapping Services
Navigation
Analytics
Data Visualization
Finance
Financial Services
Digital Media
E-Learning
EdTech
Education
Media and Entertainment
STEM Education
Subscription Service
TV
Video Streaming
Broadcasting
Social Media
Social Network
3D Printing
Information Technology
Software
FinTech
Big Data
Enterprise Software
Market Research
Mobile
Investment Stages: Seed
Late Stage Venture
Early Stage Venture
Location: Redwood City, California, United States
