People.cn, founded on Jan. 1, 1997, is a large-scale information interaction platform constructed by People’s Daily – one of the world’s top ten newspapers. It is also one of the largest comprehensive Internet media on the Internet. As a leading key news website in China, it upholds the belief "authority and strength originate from the
people".
With "authority, popularity and credibility" as tenet, it takes "multiple languages, all media forms, globalization and full coverage" as objectives, and "disseminating China’s news and covering world news" as its mission. On June 20, 2008, during his inspection tour of People.cn, President Hu Jintao said, "People.cn has played a unique role in advocating the Party`s belief, guiding public opinion and warmly serving netizens since inception."