What's in this set
AngelMatch's pitch deck database currently includes 2 home services decks, and they come from two very different corners of the industry. One is a marketplace connecting clients to independent cleaners. The other is a real estate company that lets renters buy their homes over time. That range is useful because it shows two different ways a "home services" pitch gets built, and neither one looks like a typical SaaS deck.
SweepSouth's seed deck raised $600K in 2016. SweepSouth connects clients to on-demand domestic cleaners through an online booking platform, so its pitch leans on marketplace mechanics such as booking volume, cleaner supply, and repeat usage in the cities where it operates.
Divvy Homes' seed deck raised $7M in 2018. Divvy lets home shoppers become homeowners without paying more or taking out a traditional mortgage, which makes its pitch closer to a real estate finance story than a marketplace one.
What investors look for in a home services pitch deck
For a marketplace model like SweepSouth's, investors want proof of liquidity in a specific city before they care about total addressable market. A booking platform for cleaners only works if there are enough cleaners nearby to fill a request fast, so the strongest slides show fulfillment rates and repeat bookings in one or two launch markets, not a national volume projection.
For an asset-heavy model like Divvy Homes', the questions shift to unit economics on the balance sheet. Investors want to see how much capital each home ties up, what the company earns holding it, and how that math holds as the portfolio grows, since the business looks more like a real estate fund with a consumer app on top than a pure technology company.
Both decks also have to address the labor or ownership structure directly. SweepSouth relies on independent contractor cleaners, so an investor will ask how the company handles classification and quality control without treating cleaners as employees. Divvy Homes has to explain how it underwrites a home before ever meeting the family living in it, since the risk sits with the house rather than with a subscription customer.
Home services is a thin category in AngelMatch's pitch deck database today, so real estate and home improvement decks are worth studying alongside these two, especially if your business sits between categories the way Divvy Homes does.
Both companies here raised at seed, which lines up with where most early fundraising activity happens in this space. AngelMatch's investor database lists thousands of investors who back home services, proptech, and marketplace startups, and you can browse investors who fund early-stage home services startups before you start outreach.
Real estate pitch decks
