What's in this set
AngelMatch's pitch deck database currently holds 60+ real IT pitch decks, and the set skews early. Roughly four in ten are seed rounds, with pre-seed and Series A rounds making up most of the rest, and a smaller tail of late-stage and crowdfunding raises. That mix matches how IT companies actually raise: the category covers everything from infrastructure and cloud tooling to security, developer APIs, and blockchain protocols, and most of those businesses need a working product and a handful of paying customers before a Series A investor engages. The typical raise across the set sits around $500K, which is closer to the pre-seed and seed decks than to the handful of late-stage rounds that pull the combined total up; Aircall's $65M late-stage round in 2020 is the largest single raise in this set and sits well above that median. The decks span 2004 through 2020, and the industries most often tagged alongside IT are software, cloud, AI, and big data, which tells you most of what is in this set is developer-facing or enterprise infrastructure rather than consumer apps that happen to run on IT rails.
Three decks are worth studying before you build your own. Dropbox's pre-seed deck raised $1.2M in 2007 on the strength of a product demo video and a simple storage pitch, before the company had meaningful revenue. Aircall's late-stage deck raised $65M in 2020 and reads like a different kind of document entirely: metrics-first, built around retention and expansion rather than product vision. ArangoDB's Series A deck raised $10M in 2019 and shows how a technical, developer-facing product explains its differentiation to a non-technical investor without watering down the architecture. Reading all three back to back is a fast way to see how much the bar for proof shifts between pre-seed, growth, and Series A.
You can browse every deck in the set on this page. Full access to each one, including any downloadable PDF, requires a paid AngelMatch pitch deck plan.
What investors look for in an IT pitch deck
IT is broad enough that a generic pitch deck checklist doesn't hold up across the category. What investors actually weigh changes with what kind of IT company they're looking at, and it also changes with stage: angel checks in this space typically run $25,000 to $500,000, while VC checks range from $2 million to $100 million or more, so a pre-seed IT deck and a late-stage IT deck are pitching two different audiences with two different bars for proof. The six points below come directly from decks in this set rather than from general pitch deck advice, since the difference between a strong IT deck and a strong deck in any other category usually comes down to which buyer and which proof point the founder chose to lead with.
Infrastructure and developer tools need proof the technology holds up under load before the pitch turns to revenue. ArangoDB raised its $10M Series A in 2019 on a deck that spent real space on architecture and performance, not just a logo slide of customers. For a database or infrastructure company, an investor who can't tell whether the technology actually scales won't get past a second meeting, no matter how strong the growth numbers look on the surface.
Later-stage cloud and SaaS decks live or die on retention and expansion revenue, not raw user growth. Aircall's $65M late-stage round was raised on a deck built around net revenue retention and account expansion, the numbers that tell a growth investor the business compounds on its own without a matching increase in acquisition spend.
Pre-seed and seed IT decks can win on team and product vision alone, since there is no traction yet to lean on. Dropbox raised $1.2M pre-seed in 2007 and Facebook raised $500,000 pre-seed in 2004, both years before either company had meaningful revenue. Both decks lead with a founder's read on a problem, not a metrics dashboard, because at that stage there is nothing else credible to lead with.
Open-source and platform companies need to show ecosystem adoption alongside revenue, not instead of it. Kong raised $43M in a 2013 late-stage round on top of an open-source API gateway with a large existing developer community. The deck's job was to translate that free-user community into a credible enterprise upsell story, which is the specific challenge open-source IT companies face that closed-source competitors don't have to solve.
Protocol and blockchain-layer IT companies need to translate network economics into plain language, since most generalist investors will not parse a whitepaper. Celer Network raised a $2.1M seed round in 2019 with a deck that explained layer-2 scaling in terms of a problem the investor already understood, rather than assuming crypto-native literacy.
AI-powered vertical software still has to make a boring, buyer-friendly ROI case. Bright.md raised $16.7M in a 2020 late-stage round and Verbit raised $23M in a 2019 Series A, and both decks spend more time on who signs the check and what it saves them than on the model underneath, which is the opposite of how most first-time AI founders instinctively write the product section.
How to structure an IT pitch deck
The standard 10 to 15 slide structure works for IT decks, but a few sections carry more weight than they would in a consumer pitch.
Problem. Name the specific IT buyer, not "businesses." An IT director choosing between vendors weighs different things than an end user choosing an app, and a deck that blurs the two reads as unfocused to either audience.
Product and architecture. This section does the most work for infrastructure and developer-tools companies. A short technical differentiation slide, not a deep architecture diagram, is usually enough to signal the product actually works at the scale it claims.
Integration. IT products rarely stand alone. A slide on what systems the product plugs into, and how much switching cost that removes for the buyer, answers the question every enterprise-focused investor asks early, and its absence is one of the more common gaps in this set's earlier-stage decks.
Security and compliance. Even a small IT product that touches customer data benefits from one slide on how it handles security, since the absence of one reads as a gap to an investor who has seen the category before and knows what gets asked in diligence.
Traction. For IT specifically, this means logos and usage depth over raw signups. A handful of committed enterprise pilots signals more than a large number of self-serve trial accounts, particularly once a deck is being read by a Series A investor rather than an angel.
Ask. Tie the raise to a specific technical or go-to-market milestone, such as a security certification or a second integration, rather than a generic runway number. Early-round dilution in this range typically runs around 15% to 25%, so the ask should map to a plan that makes sense against that math. AngelMatch's fundraising templates page has a slide-by-slide starting structure if you want one.
Common mistakes in IT decks
The most common mistake in this set is treating "IT" as interchangeable with generic SaaS messaging. A security platform, a database company, and a call-center tool are all tagged IT, but they sell to different buyers with different risk tolerances, and a deck that doesn't say which kind of IT buyer it's built for reads as unfocused no matter how polished the design is.
The second is skipping the integration story. Several early-stage decks in this set spend their limited slide count on product screenshots instead of showing what the product replaces or connects to, which is usually the first question an IT-focused investor asks and the first thing a technical buyer wants confirmed before they will champion a purchase internally.
The third is a mismatch between stage and proof. A pre-seed IT deck that tries to show enterprise-grade retention metrics it doesn't have yet reads as padded, while a late-stage deck that still leans on product vision instead of unit economics reads as behind where it should be for the amount it's asking to raise.
The fourth is leaving the deployment model implicit. Enterprise IT buyers care whether a product is cloud, on-prem, or hybrid, since that choice often decides which budget and which approval chain the purchase runs through, and a deck that never states it forces the investor to guess at a detail their own diligence will need anyway.
This set includes 60+ IT pitch decks that raised a combined $260M+, from Dropbox's $1.2M pre-seed round in 2007 to Aircall's $65M late-stage raise in 2020. If you're building something similar, AngelMatch's investor database lists 27,100+ investors who focus on IT, filterable by stage and check size, which is a faster starting point than working through generic investor lists that don't separate infrastructure investors from consumer app investors. Start by looking at IT investors who write seed and pre-seed checks and work up from there.
Software pitch decks
