What's in the pet pitch deck set
AngelMatch's pitch deck database currently holds 3 pet decks, and it is worth saying upfront that this is a small set. It will not give you the broad "here is what a winning pet deck looks like across dozens of companies" picture that a larger industry filter can. What it does give you is three real fundraising outcomes from three different corners of the pet industry: a tracking hardware company, a services marketplace, and a health records app. Study these three closely rather than skimming for volume.
PinMyPet raised a pre-seed round of R$350K in 2014. The company built a device and app combination that lets pet owners track their pet's location and physical activity, so its deck has to sell both a piece of hardware and the software wrapped around it.
Holidog raised a $150K seed round in 2013 for a pet sitting, boarding, and walking marketplace, plus a media and giftbox arm. A marketplace deck at this stage lives or dies on showing that both sides, the sitters and the pet owners booking them, are showing up without heavy incentives.
Pawprint raised an undisclosed round of £580K in 2020. It offers a free pet management app built around official electronic health records pulled directly from a vet, which puts data trust and vet partnerships at the center of the pitch rather than a typical consumer growth story.
What investors look for in a pet pitch deck
Pet decks get judged on the specifics of the business model more than on the fact that the company sells to pet owners, and the three decks in this set show three different versions of that.
For a hardware and app company like PinMyPet, investors want unit economics on the device itself: what it costs to build, what it costs to ship, and what margin is left once the software subscription is layered on top. A pet tracker pitch that only talks about the emotional appeal of keeping a pet safe, without a bill of materials, is missing the slide investors actually flip back to.
For a two-sided marketplace like Holidog, investors weigh supply and demand liquidity city by city before they weigh total addressable market. A seed deck that shows strong bookings in one or two cities, with a plan for how the next five get supply before demand, reads as more fundable than a deck that jumps straight to a national rollout.
For a health data product like Pawprint, investors look for how the company earns clinical trust. Getting records directly from a vet, rather than asking pet owners to enter their own data, is the kind of detail that should show up early in a deck like this, because it is the difference between a nice-to-have app and a system a vet practice will actually plug into.
Across all three, the raise sizes in this set, from $150K up to the equivalent of several hundred thousand dollars, line up with what you would expect at pre-seed and seed: enough to prove the model in a narrow slice of the market, not enough to fund a national launch. If you are pricing your own pet startup pitch deck against comparables, these three are a reasonable floor rather than a ceiling.
Find pet investors next
Pet is a small filter on AngelMatch today, just 3 decks spanning a tracking hardware company, a sitting and boarding marketplace, and a vet-records app that together raised more than $970K. A dedicated pet investor list is not live on AngelMatch yet, so the faster next step is to search AngelMatch's investor database directly for angels and VCs who back pet and consumer startups, then narrow by stage once you know how much you plan to raise.
Hardware pitch decks
