Social Recruiting Pitch Deck Example That Raised $100K

What's in this set

The social recruiting filter in AngelMatch's pitch deck database currently holds one company: Boon, a talent crowdsourcing marketplace built around a referral engagement network. Boon raised a $100K angel round in 2015, and its deck card gives you the company's stage, amount raised, and the one-line story it told investors at that point. Because this is a single-deck set, treat it as one detailed case study rather than a trend line across many raises. If you are building a social recruiting, employee referral, or talent crowdsourcing product, Boon's raise is worth studying closely precisely because there is not yet a crowd of competing decks to dilute the lesson.

What investors look for in a social recruiting pitch deck

Boon's angel round is a useful anchor for two things investors in talent marketplaces weigh heavily. The first is two-sided liquidity: a referral engagement network only works if both the employees making referrals and the companies hiring through them are showing up, and an angel-stage deck for this kind of product needs an early signal of that loop turning, even if the numbers are small. The second is a credible answer to why a referral channel beats a traditional recruiting platform on cost or quality, since investors funding recruiting and HR startups at this stage compare every deck against incumbent job board and staffing agency economics. A $100K check is closer to friends-and-family territory than a typical seed round, so Boon's deck likely leaned on team credibility and workflow understanding more than growth metrics to make its case.

Find social recruiting investors

Boon's $100K angel round shows how small an early check in this space can be, which means the deck has to do more work per dollar raised. AngelMatch's investor database includes thousands of investors tagged to talent management and HR technology who back recruiting products at the angel and seed stage. If you are building a social recruiting or referral network deck, find talent management investors who fund recruiting startups at this stage and compare their typical check sizes to what Boon raised before you set your own target.