What's in this set
Wearables is one of the smallest industry filters in AngelMatch's pitch deck database, with 4 unique decks currently tagged to it. Three of the four raised seed rounds, and the fourth used crowdfunding to prove out its hardware before chasing equity capital. The decks span 2013 to 2017 and cover a fairly wide range of product types, from a gym tracking wearable to a wearable musical instrument, so the wearables tag here means consumer hardware you wear, not one specific vertical.
Gymtrack raised a CA$3.5M seed round in 2015 and is worth studying first because it pairs a wearable sensor with a software layer that gyms subscribe to, turning a one time hardware sale into recurring revenue.
Omate raised $1M through crowdfunding in 2013, and its deck shows how a hardware wearable can use a funded, shipped product as its own proof of demand before it goes looking for equity investors.
Tappur raised a $100K seed round in 2014 for a wearable musical instrument, and its deck is a useful example of how a genuinely novel product category has to work harder to define its market before an investor will size it.
Fingertips Lab raised an undisclosed seed round in 2017 for a wearable input device for mobile apps, and its deck leans on the interaction problem it solves rather than the device itself, which is the right instinct for a wearable that is really a new input method.
What investors look for in a wearables pitch deck
- A revenue model that survives past the first sale. Gymtrack's CA$3.5M seed raise reflects a wearable business built on a subscription layer on top of the hardware, not a one time device sale. Investors in this category want to see how the wearable keeps generating revenue after it ships.
- Proof the hardware actually works before asking for equity. Omate used a $1M crowdfunding campaign to validate demand and manufacturability before it needed to raise from investors, and that sequencing is common in wearables because hardware risk is the first thing an investor will discount for.
- A defined market for an unfamiliar product. Tappur's $100K seed deck had to work harder than a typical seed deck because a wearable musical instrument does not have an obvious existing category. Wearables decks for genuinely new product types need to spend more slide space naming the buyer than a deck for a more familiar hardware category would.
- Unit economics on the device itself. Fingertips Lab's deck frames its wearable as an interaction layer for other apps rather than a standalone gadget, and that framing matters because investors weigh a wearable's bill of materials and manufacturing cost against its price point before they weigh anything else in the deck.
Four decks is a small sample, but the pattern across them is consistent: wearables investors want to see a device that either creates its own recurring revenue, like Gymtrack's CA$3.5M seed round, or has already proven it can be built and sold, like Omate's crowdfunded launch. AngelMatch's investor database lists 5,000+ investors who back wearables companies, filterable by stage and check size. Once your deck reflects that story, find wearables investors who write hardware checks to start your outreach.
Hardware pitch decks
