What's in this set
This is a small set. The pitch deck database currently has 2 cooking pitch decks, both closed as seed rounds, filed three years apart. Feast raised an undisclosed seed amount from 500 Startups in 2013 to teach people to cook through free online classes. Chefs for Seniors raised $125K in a 2016 seed round to run a grocery shopping and in-home meal preparation service for senior citizens in the Madison area. Together they show two different ways to build a cooking business: a content and education platform, and a hands-on local service.
What investors look for in a cooking pitch deck
Cooking startups split into two different investor conversations, and this small set shows both of them. Chefs for Seniors raised its $125K seed round on a local, labor-intensive service model built around a single metro area. Investors backing this kind of cooking business want proof that the unit economics of one market work, cost per meal prepared, chef or shopper utilization, repeat customer rate, before they back a pitch built around expanding to a second or third city. Feast took the opposite shape: a free online cooking class platform that closed its seed round with 500 Startups in 2013. For an education-style cooking product like this, investors weigh engagement and completion of the classes over signup counts, since a library of cooking content only earns its valuation if people actually finish lessons and come back for more. Both decks also lean on an early credibility signal in place of hard traction: a known accelerator's name on Feast's round, and a clearly defined local market for Chefs for Seniors. That kind of signal carries extra weight in a niche like cooking, where investors have fewer comparable deals on file to benchmark a founder's numbers against.
With only 2 cooking decks in the set so far and Chefs for Seniors' $125K raise as the one disclosed benchmark, this is a young category to research from decks alone. AngelMatch's investor database is the more useful next stop for a cooking or food-service founder who is ready to fundraise, since it lets you filter across the food, beverage, and consumer service investors who write checks in this space. Browse all investors to find the ones who fund businesses like these.


