Craft Beer Pitch Deck Example That Raised Over $250K+

What's in this set

There is currently 1 craft beer pitch deck in AngelMatch's pitch deck database: Brewpublik, which raised a $255K seed round in 2015. Brewpublik built an e-commerce business that delivers craft beer to homes and offices rather than brewing its own beer, so this deck is a useful reference for a delivery or e-commerce model built around alcohol, not for a brewery raising to fund production. The set is too small right now to show the full range of raises and rounds a craft beer founder might expect, so treat the numbers here as one data point rather than an industry average.

What investors look for in a craft beer pitch deck

Alcohol delivery and e-commerce brands like Brewpublik have to show investors they have a plan for the patchwork of state alcohol shipping laws, since a company that ships beer state by state needs licensing that a typical e-commerce startup never touches. A deck that skips past this looks naive to anyone who has funded a beverage startup before.

Margin is the second thing investors dig into. After alcohol excise tax, packaging built to survive shipping, and last-mile delivery cost, gross margin on a delivered case of craft beer looks very different from a typical DTC consumer product. Brewpublik's raise size reflects how capital-light this kind of delivery platform can be compared with a brewery that has to fund tanks and a taproom build-out.

Repeat purchase behavior matters more than one-time sales volume. A beer delivery business lives or dies on whether a customer reorders, so the traction slide that works here tracks subscription or repeat-order rate rather than total units shipped in a launch month.

Brewpublik's $255K seed round is the only craft beer raise in this set so far, and beverage delivery startups usually end up pitching the same investors who back the wider food and beverage category rather than a craft-beer-only fund. AngelMatch's investor database lists 12,500+ investors tagged to food and beverage, including angels and venture capital investors who write early checks for beverage and CPG brands. There is no dedicated craft beer investor list yet, so this food and beverage list is the closest match for a founder building a beer or beverage delivery deck.